Which innovative natural product launch in 2010 pioneered the now-common 'plantable packaging' trend, where product containers contained live seeds?

The eco-conscious consumer market has transformed how natural product brands develop and launch their offerings. One particularly groundbreaking launch in the natural products industry changed the trajectory of sustainable packaging expectations forever. Test your knowledge about this significant moment in natural products history that influenced countless future brands in the space.

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Pangea Organics' holiday soap boxes embedded with spruce tree seeds
Burt's Bees' wildflower seed-infused lip balm tubes
Aveda's shampoo bottles with embedded herb garden seeds
Dr. Bronner's vegetable-based soap wrappers with native grass seeds