Which brand famously saw a 65% sales increase after its strategic placement in the 1982 film 'E.T. the Extra-Terrestrial', becoming one of the most successful product placements in cinema history?

Product placement and brand integration have become significant revenue sources for the film and television industry. Major studios carefully negotiate which brands appear in their productions, sometimes earning millions for featured products. This practice dates back to the 1920s but exploded in popularity in the 1980s. Test your knowledge about this fascinating intersection of retail brands and entertainment!

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Reese's Pieces
M&M's
Skittles
Hershey's Kisses