Which major dictionary publisher revolutionized the reference book industry by launching the first 'crowd-sourced' dictionary project in 2009, allowing the public to submit new words and definitions online?

The globalization of retail has created fascinating intersections between language and commerce. As major brands expand internationally, they've had to navigate linguistic complexities that sometimes led to innovative solutions, embarrassing blunders, or complete product overhauls. Test your knowledge about how language considerations have shaped retail strategies, product names, and marketing campaigns around the world.

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• Oxford University Press with the 'Oxford Open Dictionary'
• Collins with 'The People's Dictionary'
• Merriam-Webster with the 'Open Dictionary'
• Cambridge University Press with 'Cambridge Collective'

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