Which unexpected celebrity partnership as brand ambassador helped transform Puma's fortunes in the mid-2010s, leading to a 92% increase in women's sales?

The world of pop culture and retail often collide in fascinating ways through brand ambassador partnerships. Some celebrity endorsements seem like natural fits, while others catch consumers completely by surprise. This trivia tests your knowledge about one of the most unexpected and successful celebrity brand ambassador partnerships that changed the trajectory of a struggling brand. Do you know which unlikely pairing helped revitalize a company's image and sales?

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Rihanna, whose Fenty x Puma collection revolutionized the brand's approach to women's athleisure and fashion
Taylor Swift, whose exclusive 'Reputation' tour merchandise collection brought new demographics to Puma stores
Dwayne 'The Rock' Johnson, whose Project Rock line helped Puma compete directly with Under Armour
Beyoncé, whose Ivy Park collaboration with Puma preceded her later Adidas partnership