Which celebrity's 2003-2004 collaboration with a major sportswear brand revolutionized athlete endorsements by including unprecedented creative control and royalty structures that became the industry standard?

Celebrity brand collaborations have transformed product development and marketing strategies across industries. These partnerships can elevate brands to new heights, reaching previously untapped audiences and creating cultural phenomena. This poll tests your knowledge of a groundbreaking celebrity collaboration that fundamentally changed how brands approach these partnerships, setting new standards for authenticity and commercial success.

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Michael Jordan with Nike for the first Air Jordan release
LeBron James with Nike, including his first $90M contract and 'The LeBrons' campaign
Serena Williams with Puma for her first signature collection
David Beckham with Adidas for his lifetime endorsement deal