Which global coffee chain deliberately chose a mythological figure for its logo to evoke ancient maritime stories and adventure in its brand identity?

Throughout history, mythology and folklore have influenced retail marketing strategies in fascinating ways. From ancient symbols appearing in modern logos to mythical narratives shaping brand storytelling, the intersection of commerce and cultural legends has created some of the most memorable and effective marketing campaigns. Test your knowledge about how famous brands have leveraged mythology and folklore in their marketing strategies!

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Starbucks, featuring a two-tailed siren from Greek mythology
Costa Coffee, featuring Hermes the messenger god
Peet's Coffee, featuring the Norse god Odin
Dunkin', featuring the Roman goddess Aurora