Which sports brand first launched an in-store innovation lab that allowed customers to design custom shoes with 3D-printed components while analyzing their running gait in real-time?

Test your knowledge about product innovation in the sports industry! Major athletic brands constantly push boundaries with new technologies and designs to enhance athlete performance. This trivia question explores a groundbreaking retail innovation lab that changed how we think about sports footwear customization and consumer experience. Can you identify the correct pioneering initiative among these options?

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Nike with its 'Nike By You Innovation Hub' (2016)
Adidas with its 'Speedfactory Lab Experience' (2017)
Under Armour with its 'UA Performance Center' (2015)
New Balance with its 'NB Custom Lab' (2018)