Which innovative digital marketing strategy helped Japan's Gion Matsuri festival increase international attendance by over 200% in 2019?

Cultural traditions around the world are increasingly using digital marketing strategies to preserve heritage and attract new generations. This trivia tests your knowledge about how cultural festivals have adapted to the digital age and leveraged modern marketing techniques to maintain relevance while honoring traditions. How much do you know about the intersection of ancient traditions and modern marketing approaches?

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AR-enabled virtual procession previews that allowed potential visitors to experience parts of the festival through smartphone apps
A TikTok challenge called #GionDance that went viral but had little connection to the actual festival traditions
Geofencing technology that delivered festival notifications only to luxury hotel guests in Kyoto
An influencer campaign featuring exclusively Western celebrities experiencing traditional Japanese customs