Which Broadway musical pioneered the 'digital merchandise' concept by offering purchasable augmented reality experiences that allow fans to virtually 'perform' alongside the cast from home?

Test your knowledge about the fascinating world of performing arts merchandise and retail innovations! Broadway shows and performing arts venues have developed increasingly sophisticated retail strategies to enhance audience experience and boost revenue streams. From digital souvenirs to exclusive merchandise drops, the performing arts retail landscape has evolved dramatically in recent years. How well do you know the business side of the spotlight?

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Hamilton
Dear Evan Hansen
Wicked
The Lion King