Which gaming company pioneered the first successful VR retail store where players could browse and purchase games and merchandise without leaving their VR experience?

The gaming industry has been at the forefront of virtual reality technology, but did you know how VR is transforming retail experiences within gaming platforms and stores? Major gaming companies have been experimenting with innovative VR retail concepts that blur the line between gaming and shopping. Test your knowledge about one groundbreaking retail technology advancement that changed how gamers shop for their favorite titles and merchandise.

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Valve (through Steam VR)
Sony (PlayStation VR Store)
Epic Games (Fortnite VR Mall)
Microsoft (Xbox Holographic Shop)