Which traditional cultural celebration inspired the most successful heritage-based product launch in retail history, generating over $1.2 billion in its first year (2018)?

In today's global marketplace, brands that authentically incorporate cultural traditions into their marketing often create deeper connections with consumers. Many successful companies have launched campaigns celebrating cultural heritage that significantly boosted their market presence. This trivia question explores a landmark heritage-focused product launch that changed how retailers approach cultural marketing.

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Lunar New Year collections by luxury brands targeting Asian markets
Día de los Muertos (Day of the Dead) product lines by major retailers
Diwali-themed limited editions by international beauty companies
Indigenous art collaborations by global fashion retailers