Which 1999 film pioneered the use of mysterious viral marketing by creating fictional websites and 'found footage' to convince audiences the events were real?

Test your knowledge of famous product launches in film and television history! The entertainment industry has mastered the art of creating buzz around new releases through innovative marketing campaigns, merchandising strategies, and promotional events. From groundbreaking franchise launches to clever tie-ins that became cultural phenomena, see if you can identify this notable product launch strategy that changed how films are marketed.

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