Which gaming retailer first pioneered the 'interactive gaming zones' concept in 1994, allowing customers to test games before purchasing and creating the experiential retail model most gaming stores follow today?

In the world of gaming retail, innovation often drives customer engagement and brand loyalty. One retail innovation in particular revolutionized how games were sold and created a new experiential marketing approach that has been widely copied since. This poll tests your knowledge of gaming retail history and the evolution of how we purchase our favorite games and consoles.

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Electronics Boutique (EB Games)
Software Etc.
Babbage's
GAME (UK)