Which presidential campaign first used an advanced e-commerce platform that allowed for personalized merchandise targeting based on voter data and browsing history?

Political campaigns have evolved into sophisticated retail operations, with merchandise serving as both fundraising tools and walking advertisements. Campaign stores now utilize advanced e-commerce platforms and marketing strategies that rival major retail brands. This poll explores the intersection of political campaigning and retail commerce, testing your knowledge about how campaign merchandise influences modern political movements and fundraising strategies.

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Barack Obama's 2012 re-election campaign
Donald Trump's 2016 campaign
Hillary Clinton's 2016 campaign
Mitt Romney's 2012 campaign