Which 1982 science fiction film is credited with creating the first major strategic product placement deal that significantly increased sales of the featured candy brand by 65%?

Product placement has become a multi-billion dollar industry in film and television, transforming how brands reach audiences through entertainment. This visual merchandising strategy has evolved dramatically since its early days. Test your knowledge about the history of product integration in cinema and how it has shaped modern marketing strategies in entertainment.

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E.T. the Extra-Terrestrial (featuring Reese's Pieces)
Blade Runner (featuring Coca-Cola)
Star Trek II: The Wrath of Khan (featuring Pepsi)
Tron (featuring Atari)