Which of these famous slogans helped Nike increase its market share from 18% to 43% within a decade of its introduction in the 1980s?

Brand slogans can make or break a company's marketing efforts, with some becoming so iconic they're worth billions in brand equity. Behind every memorable slogan is a strategic decision about how to position a company in consumers' minds. This poll tests your knowledge of corporate branding history and the famous taglines that helped transform ordinary companies into market leaders. Can you identify which famous slogan belongs to which company?

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