Which streaming service first introduced a groundbreaking 'rewards program' that gave subscribers points for watching content that could be redeemed for exclusive merchandise and early access to releases?

The film and television industry has developed sophisticated customer loyalty programs over the years to keep audiences engaged with franchises, streaming platforms, and theatrical releases. From exclusive content to premium theater experiences, studios have leveraged consumer behavior insights to build lasting relationships with viewers. Test your knowledge about one of the most innovative loyalty programs that changed how audiences engage with content.

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Netflix Insider Program
Disney+ Ultimate Fan Experience
HBO Max Rewards
Prime Video Viewer Benefits