Which album release revolutionized music industry distribution by being initially released as a pay-what-you-want digital download, bypassing traditional retail channels?

The music industry has seen remarkable product launch innovations that changed how we experience music. From surprise drops to revolutionary distribution methods, artists and labels have continuously reinvented the album release playbook. This trivia tests your knowledge about one particularly game-changing album release strategy that altered the music industry landscape. Can you identify which innovative album release disrupted traditional music retail channels?

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Radiohead's 'In Rainbows' (2007)
Beyoncé's self-titled album (2013)
Nine Inch Nails' 'Ghosts I-IV' (2008)
Drake's 'If You're Reading This It's Too Late' (2015)