Which Broadway musical's advertising campaign pioneered the use of a single iconic image (with no words) that became so recognizable it transformed theatrical marketing strategies?

The performing arts industry relies heavily on effective branding and marketing to fill seats and create lasting impressions. Broadway shows, in particular, have developed some of the most recognizable and enduring brand identities in entertainment. This trivia question explores how one iconic musical revolutionized theatrical advertising and created a brand that has stood the test of time.

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• The Phantom of the Opera (white mask on black background)
• Chicago (silhouettes of dancers in provocative poses)
• Les Misérables (the little girl's face with French flag colors)
• Cats (yellow cat eyes against a night sky)

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