Which ticketing innovation was first introduced by Broadway theaters in 2007 that significantly reduced counterfeit tickets and improved audience analytics?

The performing arts industry has undergone significant transformations in how audiences purchase and interact with tickets. From traditional box office windows to mobile-first experiences, the evolution of ticket packaging and delivery has shaped audience engagement strategies. This trivia question tests your knowledge about a revolutionary ticketing innovation that changed how performing arts venues approach customer lifetime value.

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• Paperless mobile tickets with dynamic QR codes
• Barcode scanning technology with heat-sensitive ink
• RFID-embedded commemorative ticket stock
• Print-at-home tickets with unique verification codes

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