Which of these famous retail taglines holds the Guinness World Record for longest continuous use without significant change (over 110 years)?

Test your knowledge of retail history's most enduring brand taglines! Some marketing phrases have stood the test of time, becoming record holders for longevity and consumer recognition. While most taglines get refreshed every few years, a select few have remained unchanged for decades, entering the record books for their remarkable staying power and becoming inseparable from their brands' identities. Can you identify which famous slogan holds the world record for longest continuous use?

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"Just Do It" - Nike
"Have It Your Way" - Burger King
"A Diamond is Forever" - De Beers
"Melts in Your Mouth, Not in Your Hands" - M&M's