What was the primary brand storytelling element that Rihanna built Fenty Beauty around when developing her product line?

Rihanna's Fenty Beauty revolutionized the cosmetics industry when it launched in 2017, becoming one of the most successful celebrity-founded brands in history. The brand's storytelling approach and product development strategy centered around a key mission that differentiated it from competitors and created a powerful narrative in the beauty industry. Test your knowledge about how this famous entrepreneur built her brand story!

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Creating luxury products at premium price points to compete with established high-end brands
Inclusivity and diversity with 40 foundation shades to serve all skin tones, especially those underrepresented in the beauty industry
Focusing exclusively on limited edition collaborations with other music artists to create buzz
Developing products only available through exclusive membership programs to create scarcity