Which company famously repositioned itself in 1984 with the 'Think Different' campaign that directly challenged IBM's market dominance?

Throughout history, brands have positioned themselves in unique ways to capture market share. Some historical brand positioning strategies have become legendary case studies in marketing, transforming not just companies but entire industries. This trivia question explores a pivotal moment in brand positioning history that changed how companies differentiate themselves in competitive markets.

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Apple
Microsoft
Commodore
Xerox