Which famous sportswear brand launched the 'Achilles' advertising campaign that controversially portrayed the Greek hero's one weakness as not using their specially designed heel-supporting footwear?

Throughout history, mythology and folklore have been powerful tools in product marketing and advertising. From ancient symbols on traditional goods to modern brands leveraging legendary stories, mythological elements have helped products connect with consumers on a deeper cultural level. Test your knowledge about how brands have incorporated mythology and folklore into their advertising campaigns and product identities.

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Atlas Athletics - with the tagline 'Strength Beyond Measure'
Hermes Sport - featuring 'Speed of the Gods' messaging
Olympian Footwear - with their 'Immortal Performance' series
Poseidon Gear - promoting their 'Unbeatable in Any Element' collection