Which retail giant pioneered the use of 'heat mapping' technology in stores to track customer movement patterns and optimize product placement?

The world of retail has been dramatically transformed by geographic information systems (GIS) and location intelligence technologies. These tools have revolutionized how retailers select store locations, manage supply chains, and create personalized marketing campaigns. Test your knowledge about how geography and spatial data have changed the retail landscape and created new consumer experiences!

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• Target, with its 'RedZone' tracking system introduced in 2008
• Walmart, with its 'SpatialIQ' platform launched in 2011
• Amazon, with its 'CustomerFlow' technology in Amazon Go stores
• IKEA, with its 'PathTracker' system developed in 2013

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