Which historic athlete-brand collaboration introduced the concept of signature shoes and revolutionized sports marketing with a revenue-sharing model rather than just a flat endorsement fee?

In the competitive world of sports retail, brand collaborations have revolutionized the industry, creating iconic products that transcend both athletics and fashion. This trivia question explores one of the most significant athlete-brand partnerships that transformed how sports products are marketed and changed the economics of athlete endorsements forever. Test your knowledge about this pivotal moment in sports marketing history!

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Michael Jordan and Nike (Air Jordan, 1984)
Tiger Woods and Titleist (1996)
Serena Williams and Puma (1998)
David Beckham and Adidas (Predator boots, 1999)