Which global coffee company named itself and based its logo on a character from Norse mythology?

Throughout advertising history, mythology and folklore have been powerful tools for brand storytelling. From Norse gods selling cars to Greek legends promoting athletic wear, mythological references create memorable campaigns that resonate across cultures. This trivia question explores how one famous company leveraged ancient mythology to create one of the most recognizable brand identities in the world.

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Starbucks (named after a character in Moby Dick, not mythology)
Costa Coffee (named after the Costa brothers who founded it)
Dutch Bros (named after its Dutch-American founders)
Caribou Coffee (named after Caribou, a spirit guide in Ojibwe mythology)