Which major film studio attempted a disastrous rebranding in 1990-1991 that was abandoned after just one year due to overwhelming negative public reaction?

Test your knowledge about one of Hollywood's most famous rebranding disasters! In the competitive world of film and television, studio branding is crucial for market positioning. Sometimes, however, even major studios make costly marketing missteps that become legendary in the industry. This trivia question explores a notorious case of rebranding gone wrong that sent shockwaves through Hollywood and cost millions in marketing expenses and lost brand equity.

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Universal Pictures' blue globe logo redesign
Paramount Pictures' mountain-less star burst
Warner Bros.' shield-free WB logo
United Artists' attempt to rebrand as MGM/UA Communications