Which celebrity's retail brand was the first to reach $1 billion in annual revenue through its innovative direct-to-consumer marketing strategy?

Many celebrities have leveraged their personal brand to launch successful retail businesses, creating unique marketing strategies and innovative consumer experiences. These famous entrepreneurs have transformed their public personas into retail empires, often disrupting traditional business models. Test your knowledge about which celebrities pioneered which retail ventures and how their personal branding influenced their business success.

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Rihanna's Fenty Beauty
Jessica Alba's The Honest Company
Kylie Jenner's Kylie Cosmetics
George Clooney's Casamigos Tequila