Which famous person partnered with a major retailer to launch an augmented reality shopping experience that allowed customers to virtually 'try on' makeup products before purchasing?

The world of celebrity brand collaborations has given us some truly remarkable product launches that defied expectations. Behind many successful retail products and marketing campaigns are strategic partnerships with famous individuals who brought their unique vision to the table. This trivia tests your knowledge about one particularly innovative and unexpected celebrity product collaboration that revolutionized its market segment.

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Rihanna with Sephora's AR Beauty Mirror (2017)
Kim Kardashian with Ulta's Virtual Makeup Studio (2018)
Lady Gaga with MAC's Digital Cosmetic Tester (2019)
Selena Gomez with Target's SmartMirror Technology (2020)