Which company first launched a widely adopted augmented reality (AR) app that allowed customers to visualize furniture in their homes before purchasing?

Augmented Reality (AR) has transformed how consumers interact with products before purchase. This technology allows customers to visualize items in their own space, reducing return rates and enhancing shopping confidence. From virtual try-on experiences for clothing and accessories to furniture placement in your living room, AR has become a game-changer in retail. Test your knowledge about which company pioneered mainstream AR shopping applications!

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IKEA (with IKEA Place in 2017)
Amazon (with AR View in 2018)
Wayfair (with WayfairView in 2016)
Target (with See It In Your Space in 2019)