Which Broadway musical pioneered the use of a digital lottery app that dramatically increased young audience attendance and became an industry standard marketing technique?

The performing arts industry uses innovative digital marketing strategies to fill seats and create buzz around productions. From Broadway to local community theaters, marketing professionals employ various techniques to reach potential audience members and stand out in a competitive entertainment landscape. Test your knowledge about a famous digital marketing campaign that revolutionized how theaters promote their shows!

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Hamilton
Wicked
The Lion King
The Book of Mormon