Which celebrity's collaboration with a brand is credited with pioneering the modern celebrity endorsement model and generating over $1 billion in revenue within its first five years?

Celebrity brand partnerships have transformed the retail landscape, creating some of the most profitable collaborations in history. These partnerships leverage star power to reach new audiences and create cultural phenomena. Some collaborations become iconic, while others fade quickly. Test your knowledge about which famous person created one of the most groundbreaking retail partnerships that changed an entire industry!

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Michael Jordan with Nike (Air Jordan)
Rihanna with PUMA (Fenty x PUMA)
George Foreman with Salton Inc. (George Foreman Grill)
Beyoncé with Adidas (Ivy Park)