Which retail giant first introduced the 'subscription box' model that has since become a major customer retention strategy across multiple industries?

In the competitive world of retail, keeping customers coming back is often more valuable than acquiring new ones. Companies invest billions in retention strategies, loyalty programs, and personalized experiences. This trivia question focuses on a groundbreaking customer retention initiative that changed how retailers think about keeping customers loyal. Test your knowledge of retail business strategies and see if you can identify which company pioneered this influential approach!

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Birchbox (2010)
Amazon Prime Pantry (2014)
Dollar Shave Club (2011)
Stitch Fix (2011)