Which architectural firm pioneered the concept of 'experience centers' where clients could interact with virtual reality models of their future buildings through full-scale, walk-through environments?

In today's competitive marketplace, architectural firms are increasingly leveraging sophisticated brand storytelling techniques to differentiate themselves. Beyond portfolio images, architectural brand identity now encompasses distinct visual languages, philosophical approaches, and signature elements that become instantly recognizable. How well do you understand the evolution of architectural branding in the digital age?

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Foster + Partners with their 'Design Reality Labs' in London (2018)
Gensler with their 'Immersion Studios' global initiative (2016)
BIG (Bjarke Ingels Group) with their 'BIG Reality' spaces (2019)
Zaha Hadid Architects with their 'Parametric Experience Centers' (2017)