Which celebrity partnership is credited with increasing Puma's quarterly sales by 40% and revitalizing the brand's image in the competitive athletic wear market?

Celebrity endorsements can significantly boost brand recognition and influence consumer behavior. But how well do you understand the impact of famous personalities on retail success? This trivia will test your knowledge about a notable celebrity endorsement campaign that transformed a brand's market position and consumer perception. Can you identify which celebrity partnership created the most significant retail success story?

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Rihanna's Fenty x Puma collaboration
Usain Bolt's long-term Puma sponsorship
The Weeknd's Puma XO collection
Selena Gomez's Puma ambassador campaign