Which major retailer launched the 'Artisan Collection' in 2019, featuring direct partnerships with over 2,000 traditional craftspeople across 50 countries to preserve endangered cultural techniques?

Cultural traditions have been increasingly incorporated into mainstream retail as consumers seek authentic, heritage-based products. From artisanal techniques to indigenous designs, traditional crafts are finding new life through innovative brand strategies and retail partnerships. Test your knowledge about how cultural craftsmanship is being preserved and promoted in today's marketplace!

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Anthropologie
West Elm
Pottery Barn
Crate & Barrel