Which streaming platform was the first to secure major studio partnerships for digital distribution of new-release films, fundamentally changing Hollywood's retail strategy?

The film and television industry has been transformed by streaming platforms, changing how viewers consume content and how studios distribute their productions. Before the giants we know today dominated the market, several companies pioneered digital distribution methods that would eventually reshape the entire entertainment landscape. This trivia question explores an important milestone in the evolution of film and television retail platforms.

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iTunes (Apple)
Netflix
Amazon Video On Demand
Hulu