Which electric vehicle manufacturer deliberately avoided traditional car dealerships and instead pioneered a direct-to-consumer sales model through company-owned showrooms, often located in shopping malls?

The transportation industry has been dramatically transformed by electric vehicles in recent years. Beyond the technology itself, clever branding and marketing strategies have played a crucial role in changing consumer perceptions and driving adoption. This trivia question tests your knowledge of an interesting brand positioning decision made by one of the leading EV manufacturers that challenged traditional automotive marketing approaches.

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Tesla
Rivian
Lucid Motors
NIO