Which innovative product launch strategy did Nike first introduce in 2015 that revolutionized how limited-edition athletic footwear is released?

The athletic footwear industry has evolved dramatically in its product launch strategies over the past decade. What was once a simple matter of putting shoes on store shelves has transformed into elaborate marketing events with digital countdowns, celebrity endorsements, limited editions, and app-based reservation systems. Test your knowledge about how major sports brands have revolutionized their product launch approaches!

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• SNKRS app with mobile-exclusive drops and augmented reality features
• The Confirmed reservation system with geofencing technology
• Twitter-based hashtag raffles for access codes
• Blockchain-verified digital ownership certificates with physical products

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