Which entertainment company first introduced the 'SteelBook' premium packaging format for physical media releases, now a coveted collector's item in pop culture?

In the competitive world of pop culture merchandise, innovative packaging can make all the difference in product success. Major entertainment franchises have pioneered unique packaging solutions that enhance the consumer experience and create additional value beyond the product itself. This poll tests your knowledge about a groundbreaking packaging innovation that changed how collectors view physical media purchases.

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Warner Bros.
Disney
Paramount Pictures
Universal Studios (in partnership with Scanavo)