Which famous athlete became Nike's first major brand ambassador in 1984, creating a partnership that revolutionized sports marketing and led to the iconic Air Jordan line?

In the world of marketing, brands often associate themselves with famous personalities who embody their values and appeal to their target audience. These celebrity brand ambassadors can dramatically increase a brand's visibility and credibility. Test your knowledge of some of the most iconic celebrity-brand partnerships that have shaped consumer perceptions and influenced purchasing decisions over the years.

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Michael Jordan
Magic Johnson
Larry Bird
Kareem Abdul-Jabbar