Which mythological creature was the inspiration for the first-ever specialized retail 'pop-up shop' experience launched by Hermès in 2008?

Throughout history, mythology and folklore have inspired product launches, retail innovations, and marketing strategies. From Norse gods lending their names to Swedish furniture to Greek deities adorning luxury brands, mythological elements create powerful brand narratives and emotional connections with consumers. This poll tests your knowledge of how ancient stories have shaped modern retail and product strategies.

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• The Phoenix - with a store that 'rose' in different locations
• Pegasus - featuring winged displays that could be rapidly moved
• The Unicorn - with an exclusive 'Hermèsistible' unicorn-themed collection
• The Chimera - showcasing a hybrid of different product categories

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