Which gaming mascot holds the Guinness World Record for 'Most Recognizable Video Game Character' and generated over $14 billion in merchandise sales as of 2023?

The gaming industry has created some of the most recognizable brand mascots in modern marketing. These digital characters have transcended their original games to become powerful retail brands, appearing on everything from clothing to cereal boxes. This trivia question explores how gaming companies have strategically developed their mascots into retail powerhouses that drive merchandise sales across multiple channels.

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