Which brand collaboration holds the record for the most expensive product placement in film history, reportedly worth $45 million for the 2012 James Bond film 'Skyfall'?

The film industry has seen some incredibly lucrative brand collaborations over the years, with product placements and co-marketing deals generating millions in additional revenue. These partnerships help studios offset production costs while giving brands valuable exposure. One partnership in particular shattered all previous records for the most lucrative movie product placement deal in history. Test your knowledge about this groundbreaking collaboration that changed how Hollywood approaches brand partnerships.

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Heineken
Rolex
Aston Martin
Sony Electronics