Which company is credited with creating the first modern customer loyalty program in 1981 that used a magnetic stripe card to track purchases and rewards?

Customer loyalty programs have transformed how retailers engage with consumers, but do you know when and how they truly began? This trivia question explores the origins of one of retail's most impactful innovations. These programs now drive billions in sales and shape consumer behavior worldwide, but their history might surprise you. Test your knowledge about the pioneering program that started this retail revolution!

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• American Airlines (AAdvantage)
• Starbucks (Coffee Club)
• S&H Green Stamps
• American Express (Membership Rewards)

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