Which e-commerce giant created the '11.11 Global Shopping Festival' (Singles' Day), which has become the world's largest 24-hour shopping event by gross merchandise value?

Test your knowledge about the world's most influential shopping festivals that drive billions in retail sales annually. These commercial events have transformed retail calendars globally and created new consumer behaviors. Understanding their origins provides insight into how strategic marketing initiatives can evolve into cultural phenomena with massive economic impact.

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Alibaba
Amazon
JD.com
eBay