Which mythology-inspired product design decision by Amazon was specifically created to convey 'delivering everything from A to Z' while incorporating a hidden smile?

Throughout history, mythology and folklore have influenced product design and marketing in surprising ways. From Nike being named after the Greek goddess of victory to Starbucks' siren logo derived from maritime folklore, mythological elements continue to shape brand identities and consumer connections. This trivia question explores how one major company transformed an obscure mythological figure into a globally recognized brand identity through strategic product design and marketing.

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Their logo featuring an arrow from A to Z that forms a smile
Their Alexa assistant named after the Library of Alexandria
Their distribution centers arranged in a labyrinth pattern inspired by the Minotaur myth
Their Prime service named after Optimus Prime from transformative mythology