Which performing arts organization pioneered the first digital loyalty program that used AI to recommend performances based on audience members' past attendance patterns?

The performing arts industry has evolved beyond just selling tickets to performances. Many theaters and performing arts venues now offer sophisticated loyalty programs to build audience retention and increase engagement. These programs often include exclusive benefits that enhance the theater experience. How well do you know the innovations in performing arts customer loyalty? Test your knowledge with this challenging question about a groundbreaking theater loyalty program!

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The Royal Shakespeare Company with their 'RSC Keys' program
Lincoln Center Theater with their 'LCT Insider' program
The National Theatre of London with their 'NT EntryPass' program
Sydney Opera House with their 'SOH Encore' program