Which ticketing innovation, introduced to Broadway in 2001, dramatically changed performing arts customer experience by allowing day-of discounted tickets but later became controversial for dynamic pricing?

The performing arts industry has undergone significant technological transformations in how audiences purchase tickets and experience shows. One innovation particularly revolutionized Broadway and major theater venues worldwide, creating new accessibility while simultaneously introducing challenges related to pricing algorithms and customer experience. Test your knowledge about this significant shift in theatrical customer experience!

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TKTS digital lottery booths
Rush ticket mobile apps
Paperless entry systems
Ticketmaster's Premium Seat program